Scrada

Finding Signal In The Noise

Building A Brand Around The Sweep

This project focused on building a complete brand identity for Scrada, a Reddit monitoring and social listening tool. The work centered on a single idea - the sweep - treating the product as a radar that scans the chaos of online conversation and surfaces only the signals worth acting on. From there grew a full visual system: a logo and wordmark, a near-black "signal in the noise" palette, an instrument-grade typographic scale, and a landing page design. It gives this SaaS product a premium, confident presence that reflects exactly what it does - listen, detect, report.